Joey Bada$$ is getting more and more of the shine that he’s worked for as a young MC in the game, and now the brand deals are rolling in. The “Devastated” rapper recently collaborated with Mountain Dew for the company’s NBA Playoffs campaign, and now the video for Bada$$’s “Victory” track from February has been released. Watch the flick below.
The video shows the 22-year-old lyricist reflecting on his journey to success while being surrounded by all kinds of lights, basketball props, and graffiti art with an entourage at bay. While the song may be a little out of the rapper’s signature element, he still provides the rhymes that fans will need to hear to get pumped up for any upcoming games in the playoffs. The video even features cameos from the likes of Russell Westbrook, CJ McCollum, Myles Turner, Devin Booker, and Emmanuel Mudiay.