Continuing their successful partnership, Reebok and Kendrick Lamar team up once one more for the release of their latest collaborative capsule. With the focus of this collection on the historic Club C silhouette, Reebok and K. Dot deliver a clean and refreshing version of the iconic tennis shoe.
Inspired by Kendrick’s latest project, this brand new Club C capsule focuses its aesthetics on themes such as anonymity and abstraction, to help bring a message of unity and peace. Speaking on the design and the aesthetic of his Club C collab Kendrick said, “Now more than ever it is important for individuals to come together as one. This sneaker represents that call for unity and equality, while also pushing people to look beneath the surface and uncover the hidden messages. This is something I try to do with my music, and now here with the Club C.”
Style-wise, the new Club C sneaker features an acid-washed denim detailing with hits of black and white displayed on the sock liner, shoe laces, heel and midsole. Hits of varsity red are featured on this sneaker as they symbolize the strength and passion of Kendrick’s music and lyrics. Rounding out the shoes look is the “K” and “O” logos seen on the Reebok branding that represent Kendrick’s nickname of K. Dot.