Nobody was streamed more in 2016 than Drake and a new article by Forture is documenting the Canadian rapper’s success on digital outlets. Check it out below!
Canadian rapper Drake helped music streaming services explode in 2016, rising by 76% in the United States to overtake digital sales of music for the first time in history, Nielsen Music said on Thursday.
Americans used on-demand streaming platforms, such as Apple Music (AAPL, +0.48%), Google Play (GOOG, +0.50%), Spotify, Pandora (P, -0.54%), and Amazon Music (AMZN, +2.66%), to listen to 431 billion songs in 2016, led by hip hop and R&B artists like Drake, The Weeknd, Kanye West, and Rihanna, Nielsen said in its 2016 U.S. year-end report.
Some six songs, including New York rapper Desiiigner’s “Panda” and Rihanna’s “Work,” surpassed 500 million total on demand streams in 2016, compared with just three that hit that mark in 2015.
The growth in streaming was more than enough to offset declines in other formats, particularly digital sales, leading to an overall 3% increase in music consumption compared with 2015, the report said.
“The music industry continues to grow at a healthy rate, and 2016 showed us that the landscape is evolving even more quickly than we have seen with other format shifts,” said David Bakula, senior vice president of industry insights at Nielsen Music.
Drake, 30, was by far the biggest beneficiary. The singer had the most digital song sales, the most streams—more than 5.4 billion—by a huge margin, and the most heavily consumed album of the year with Views.